AI Automotive Follow Up


The follow up process has been the same for years and years in the automotive industry. Phone call, email, text, set up follow up tasks, email blasts, etc etc. A dealership only closes around 15% of their leads with this process. This has been a huge problem in the automotive industry. AI is tremendously improving the follow up process by creating relevant marketing content that is tailored specifically for each customer inside of your CRM. This content is designed to grab each customer’s attention and bring them back into your dealership to make them a customer for life.


In the automotive industry, the traditional follow-up process, which has remained largely unchanged for years, relies on methods such as phone calls, emails, texts, setting up follow-up tasks, and email marketing campaigns. Unfortunately, this conventional approach typically results in a lead conversion rate of only around 15%, posing a substantial challenge for dealerships.

The advent of AI represents a significant advancement in transforming this follow-up process. AI leverages customer data stored within your Customer Relationship Management (CRM) system to craft highly personalized and relevant marketing content. Each piece of content is meticulously tailored to engage and captivate individual customers, thereby compelling their return to your dealership. This innovative AI-driven approach is not only a game-changer but a means to cultivate enduring customer relationships, ultimately turning each interaction into a lifelong commitment. In the automotive landscape, AI is revolutionizing follow-up strategies and enhancing the potential for sustained customer loyalty.


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